SEO Made Simple by Aaron Wall

Posted in Blog, Marketing Search engine optimisation plays a huge part in marketing your business online, but very few people know what it is and even fewer know how to do it properly. Rather than bore you all with a long winded post, I thought I’d share this rather cool (and highly informative) infographic from Aaron Wall. Aaron knows what he’s talking about when it comes to optimising your website for the...
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E-mail Marketing or Building A List

Posted in Marketing E-mail marketing is a great way to not only keep in touch with your current customers, but also to pick up potential new ones. One of the first things you should do when you set up your online business is to set up a way you can keep in touch with these people. There are a number of companies who offer e-mail management services but it’s important you choose one that has a good reputation...
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Amazon Enters The PPC Marketing Arena

Posted in Marketing Amazon have launched their own Pay Per Click Advertising system. You can now advertise in front of the millions of Amazon customers. And considering they’re already in buying mode, there’s a much higher chance of converting your clicking visitors into paying customers. Ask any Amazon associate and they’ll tell you that, while the commission rates are very poor, they can still...
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Social Marketing With Google +1

Posted in Marketing Still keen to break into the social arena in a big way, Google are now introducing their own version of ‘tweeting’ and ‘stumbling’ or ‘liking’ or ‘digging’. Whether you share cool stuff via one or all of the social media sites, Google are determined to break into your little circle one way or another. So much so, that the new CEO, Larry Page, has...
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The Way Forward For Marketing Online in 2011

Posted in Marketing If you’re just planning on getting your business online this year (2011), then you might want to pay attention to the following video by Matt Cutts. The Internet offers a huge play area for small business owners looking to reach out to more people, but unfortunately, the game changes much more quickly than it does out in the real world. Marketing methods that worked just a few months ago...
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How to Promote Your Business Using Article Marketing

Posted in Marketing We’ve talked before about how important it is to promote your business. Forget the idea that just because you put up a great website, people are going to automatically flock to it and buy your products. It doesn’t happen that way. There are lots of ways you can promote your online business, but for now, let’s check out just one of them and if you use the three tips I’m...
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